Despite declining TV ratings, sinetron melodrama thrives on YouTube. Channels like Kepo Production (3.2M subscribers) and YKS Production produce short skits (8–12 minutes) that mimic sinetron tropes: a poor relative betrayed by a rich cousin, followed by a dramatic musik sedih (sad music) cue. Interviewee “Rina,” a writer for a comedy channel, explained:
Indonesia is one of YouTube’s top 5 global markets. Local creators dominate with: Despite declining TV ratings, sinetron melodrama thrives on