Tires now wear differently depending on the direction of turns, requiring strategic riding.
The partnership with MotoGP was a significant licensing deal. MotoGP, as the premier class of motorcycle road racing, historically relied on replica team apparel (t-shirts covered in sponsor logos like Petronas or Repsol). The collaboration with Hoodlum allowed MotoGP to enter the "lifestyle" market, offering products that fans could wear casually without looking like they were wearing a racing uniform. motogp 20hoodlum exclusive