Digital Omnivores and Local Roots: The Dynamics of Indonesian Youth Culture and Trends in the 21st Century
Indonesian youth culture (2024–2025) is defined by Gen Z, who represent over 27% of the population and drive digital-first lifestyles dominated by smartphone usage. Key trends include a blend of local and global influences, such as the Korean Wave, along with a "healing" movement focusing on domestic travel and a shift towards sustainable, yet fast-fashion-oriented, consumption. For more details, visit IDN Times . indonesia gen z report 2024 - IDN Times Digital Omnivores and Local Roots: The Dynamics of
TikTok has evolved from a dance app into a search engine, a career launchpad, and a shopping mall. Indonesian Gen Z uses TikTok to find recipes (Indomie hacks), vet religious advice (Ustadz on FYP), and discover local hiking spots. The "Live Shopping" phenomenon is particularly massive in Indonesia, where micro-influencers sell thrifted clothes ( baju bekas ) or skincare products in real-time, blending entertainment with immediate transaction. indonesia gen z report 2024 - IDN Times
Fashion serves as a visual language for Indonesian youth, characterized by a unique fusion of piety and trendiness. Indonesia has the largest Muslim population in the world, and this is reflected in the massive growth of the modest fashion industry. However, for Gen Z, modesty is no longer synonymous with being outdated. Fashion serves as a visual language for Indonesian
Bands like Hindia have created massive followings by singing in deep, poetic Indonesian (and Sundanese) about melancholy and modern life. Meanwhile, the hyperpop scene (influenced by Braindance and PC Music) is growing in underground collectives in Yogyakarta.