I spoke to Priya Iyengar, a 29-year-old software architect in San Francisco who woke up at 3 AM to participate. “I don’t need another ‘sale,’” she told me over a crackling WhatsApp call. “But Chola sent me a video of a weaver from Kanchipuram showing me the exact silk thread for a sari that my grandmother wore. That’s not a transaction. That’s a time machine.”
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This exclusive sales leap positions Chola as the dark horse of the NBFC rebound. For investors, the key question is not just whether the leap is real—but whether it is sustainable beyond the initial exclusivity period. I spoke to Priya Iyengar, a 29-year-old software
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"We are seeing a network effect," the report notes. "Dealerships are now prioritizing Chola financing because the approval rate is 22% higher than public sector banks, and the turnaround is 3x faster."
