We are now seeing content-driven cinema sitting comfortably next to star-driven vehicles. Films like Gully Boy (about street rappers), Article 15 (about caste politics), and Mimi (about surrogacy) are proving that Bollywood can be intellectually stimulating without losing its soul.
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As of 2023, Bollywood reclaimed its position as the largest film industry in India by box-office revenue, following a temporary surge from regional South Indian industries (Tollywood and Kollywood). 2. The Shift Toward Corporatization and Digital Platforms We are now seeing content-driven cinema sitting comfortably