The old way: "I need to change because I am broken and ugly." The body-positive way: "I want to change because I love this life and I want to feel strong inside of it."
Before we dive into solutions, we have to look at the wreckage of the old paradigm. Traditional "health" marketing relies on two things: shame and fear.
For years, the wellness industry has perpetuated a narrow and exclusive definition of health and beauty. We've been led to believe that in order to be healthy and happy, we need to achieve a certain body shape, size, or weight. This approach has led to a culture of body shaming, self-criticism, and disordered eating.