The trend of animal licking in fashion content has had a significant impact on the way brands approach their marketing strategies. Here are a few key takeaways:

In the chaotic, scrolling-addicted world of fashion media, it takes a specific kind of electricity to stop a double-tap. You need texture. You need attitude. And according to the growing cult following on TikTok, Instagram Reels, and Substack, you need like no one else is doing right now.