In Western media, "love junkie" often has a negative connotation—someone codependent or obsessed. In komik manhwa , the term has been reclaimed. A love junkie protagonist is usually:

After a series of failed flings, she encounters the male lead: a man who is her polar opposite. Where she is chaotic, emotional, and impulsive, he is cold, logical, and detached. The narrative sets out to explore whether a woman who treats love like a drug can find sobriety—and happiness—with a man who seemingly feels nothing.