Deciding which customers to serve (segmentation) and how (positioning).
In a PowerPoint presentation, this section is usually illustrated by a flowchart. Kotler outlines a simple four-step process for creating value for customers.
Deciding who to serve (segmenting) and how (positioning).
Deciding which customers to serve (segmentation) and how (positioning).
In a PowerPoint presentation, this section is usually illustrated by a flowchart. Kotler outlines a simple four-step process for creating value for customers. principles of marketing by philip kotler ppt chapter 1
Deciding who to serve (segmenting) and how (positioning). Deciding which customers to serve (segmentation) and how