The lines between entertainment and reality are becoming increasingly blurred. Reality TV shows and celebrity news have long been a staple of popular culture, but the rise of social media has created a culture of celebrity-obsessed fandom. The proliferation of true crime documentaries and podcasts has also raised questions about the relationship between entertainment and reality.
We will never again have an M A S H* finale (105 million viewers) or a Thriller album (everyone owned it). The monoculture is dead. In its place is a billion micro-cultures. This is terrifying for advertisers but liberating for artists. You no longer need to appeal to everyone. You only need to find your 10,000 true fans. Entertainment content in 2030 will be hyper-personalized, algorithmically tailored, and streamed directly to your augmented reality glasses before you even realize you want it. puretaboo211123kitmercerpushoverxxx1080 top
: The "Attention Economy," where a user's time is the most valuable commodity for tech giants. The lines between entertainment and reality are becoming