Perusahaan yang memiliki kode etik kuat cenderung lebih dipercaya oleh konsumen dan mitra kerja.
Pengantar Etika Bisnis by is a foundational academic text in Indonesia that explores the relationship between morality and economic activities. Dr. Kees Bertens, a renowned philosopher, frames business ethics as a critical reflection on what is "good or bad" and "praiseworthy or blameworthy" within the commercial sphere. Key Themes and Concepts buku pengantar etika bisnis k bertens pdf
One of the most significant contributions of the work is its exploration of various ethical theories, such as utilitarianism, deontology, and virtue ethics, and their practical application to business dilemmas. Bertens tackles complex issues like corporate social responsibility (CSR), consumer rights, environmental protection, and justice in the workplace. He provides readers with the intellectual tools to navigate "gray areas" where the right course of action is not immediately obvious. Perusahaan yang memiliki kode etik kuat cenderung lebih
As her business grew, Rina faced a dilemma. One of her suppliers, a manufacturer of fabrics, offered her a significant discount if she agreed to purchase a large quantity of materials from them. However, Rina had recently discovered that the manufacturer was known to have questionable labor practices, paying its workers below the minimum wage and denying them benefits. Kees Bertens, a renowned philosopher, frames business ethics
Bertens memulai dengan membangun fondasi. Pembaca diajak memahami: