Carlos Fernández Collado defines organizational communication as the comprehensive exchange of messages that enables organizations to achieve goals, manage internally, and adapt to their environment. His framework emphasizes that effective communication reduces uncertainty, aligns employee goals, and drives competitiveness through structured internal and external channels. For more details, explore the analysis at Carlos Fernandez Collado by Hernán Castellanos on Prezi
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Fernández Collado’s work is recognized for formalizing organizational communication as a distinct scientific discipline in Latin America, particularly in Mexico . His approach integrates classic administrative theories with modern symbolic resource management, making it a staple for Business Administration and Social Science programs. particularly in Mexico .
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