In 2018–2022, several major soap brands (e.g., Lux, Lifebuoy, Giv, Nuvo) ran multi-artist campaigns — often pairing veteran actresses, rising stars, and models. The "scandal" angle typically emerges from one of three proven sources:
While no credible evidence has ever surfaced to confirm a collective scandal involving nine specific people, several big names from that era were frequently targeted by gossip sites and "clickbait" blogs: skandal casting iklan sabun mandi 9 artisl free
: Para peserta diminta untuk beradegan seolah-olah sedang mandi atau memperagakan pose vulgar dengan alasan untuk melihat detail kulit mereka di depan kamera. In 2018–2022, several major soap brands (e
. In 2003, they received relatively light sentences—ranging from six months to one year in prison—based on pornography and decency laws (Article 282 of the Criminal Code). Modern Context several major soap brands (e.g.
Tidak menyetujui permintaan adegan yang tidak wajar atau melanggar kesusilaan di tahap awal seleksi.
Beberapa nama yang tercatat dalam laporan hukum dan media saat itu antara lain Cut Nadira , Melvy Noviza , Reski Novita , Novi Andari , dan .