While Kanjivarams remained, pastel shades entered the palette. Lavender, mint green, and powder blue silks with zari borders became popular. , known for her doll-like features, often wore organza or chiffon sarees—a fabric previously reserved for Hindi cinema. The draping became softer, less rigid.

In one iconic shot, Jayalalithaa wore a simple printed cotton saree with a sleeveless blouse. It was a revelation. The prints were geometric, bold, and small—often polka dots or abstract florals. They weren't distracting; they were energizing.

’s look often featured winged eyeliner and high-neck blouses, blending traditional Indian aesthetics with 1960s global trends Signature Style Elements Sarees & Blouses: