Stop sending boring "touching base" emails. Instead, tell a story about a weird thing that happened at the grocery store, then tie it back to your product. 2. Enter the "Horde": Building a Polarizing Brand
Master the Inbox: A Deep Dive into Ben Settle’s Email Players (Issues 1-15) ben settle email players 1 15 portable
By studying that specific run of newsletters, you learn that: Stop sending boring "touching base" emails
If you’ve spent more than five minutes in the world of direct-response marketing, you’ve heard the name . Known as the "Zen Master" of email, Settle has built a massive following by teaching a style of emailing that is as controversial as it is effective. Enter the "Horde": Building a Polarizing Brand Master
Subscribe to his actual newsletter for $1 (yes, he often runs a "first month for a buck" trial). You get access to all past issues (including 1.15) via a private portal. You can then make your own portable copy via "Print to PDF."
I care about what works for 1 player. Or 15 players.
One of the most "portable" lessons in the Email Players universe is the importance of . Ben teaches that if you aren't repelling the wrong people, you aren't attracting the right ones.