This range typically covers the mid-to-late , a period when the brand was at its most diversified. During this time, Private became the first adult entertainment company to be traded on the NASDAQ (listed in 1999 under the ticker PRVT).
The story of these issues is defined by a legal battle with The Walt Disney Company. Disney, notoriously protective of their IP, threatened to sue Christensen for copyright infringement, arguing that Arne was simply Donald Duck with a different name. Private MaGaZiNe PDF Volume 161-189