Rokeach M.: -1973-. The Nature Of Human Values. New York [upd] Free Press

Milton Rokeach's 1973 work, The Nature of Human Values , is a cornerstone of social psychology that redefined how we understand the internal beliefs guiding human behavior. Rokeach argued that values are not just abstract ideas but a finite, organized system of "enduring beliefs" that act as the primary reference points for our attitudes and actions.

In his 1973 landmark work, The Nature of Human Values , social psychologist Milton Rokeach redefined the study of human motivation by positioning Milton Rokeach's 1973 work, The Nature of Human

In 1973, psychologist Milton Rokeach published his seminal work, "The Nature of Human Values," with The Free Press in New York. This influential book explores the concept of human values, their structure, and their role in shaping human behavior. This influential book explores the concept of human

The most liberating takeaway from The Nature of Human Values is this: In a key chapter of The Nature of

Here is what Rokeach figured out—and why it still matters today.

A common misconception Rokeach worked hard to correct is confusing values with attitudes. In a key chapter of The Nature of Human Values , he explains: