
: There is a growing shift toward YouTube-based journalism. Many viewers, particularly those aged 18–35, report higher trust in independent digital commentators (M = 3.8) compared to mainstream TV journalism (M = 3.2), valuing the immediacy and lack of perceived editorial bias.
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While Indian content remains restricted on broadcast TV, Pakistani audiences are frequently accessing it through digital platforms like YouTube Music , where songs from films like Dhurandhar 2 have recently topped charts. Top Pakistani Channels & Content Creators : There is a growing shift toward YouTube-based journalism