The incident has been widely reported on social media and online entertainment platforms, including DOI Indo18, a popular online community in Indonesia. The platform has been discussing the issue, with many users expressing their opinions and reactions to the controversy.
| Demographic | Approx. % of Audience | Key Behaviors | |-------------|----------------------|----------------| | (students) | 30 % | High TikTok usage, interest in school‑life fashion, aspirational content. | | Age 20‑25 (university & early‑career) | 35 % | Engaged with e‑commerce, lifestyle hacks, music & gaming. | | Age 26‑35 (young professionals) | 25 % | Willing to spend on premium services, nightlife, travel. | | Gender | 55 % female, 45 % male (balanced) | Female audience drives “Pelajar Cantik” & fashion; male audience drives “Barbar” (gaming/musik). | | Location | Urban centers: Jakarta, Surabaya, Bandung, Medan (≈ 70 %). | High disposable income, early adopters of digital trends. | The incident has been widely reported on social
The controversy began when a group of students, allegedly from Indonesia, were accused of being involved in a scandalous incident, referred to as "omek barbar" (roughly translated to "barbaric behavior"). The incident reportedly involved a group of students engaging in inappropriate behavior, which was captured on camera and shared online. | | Gender | 55 % female, 45
As the world of fashion, beauty, and entertainment continues to evolve, it will be interesting to see how Dior and other luxury brands adapt to the changing needs and aspirations of Indonesian youth. allegedly from Indonesia