When putting together a campaign involving survivors, organizations like Our Watch recommend:
The most compelling narratives follow a specific arc: Trauma, Grit, and Growth . They do not leave the listener in the dark. A story that ends with the assault is a tragedy; a story that ends with therapy, advocacy, or breaking the cycle is a call to action. The listener walks away thinking, If they can survive that, I can help. The listener walks away thinking, If they can
Share this email with 1 friend. Or forward Marcus’s quote below: It grew into a global awareness campaign that
This started as a way for survivors of sexual harassment and assault to find solidarity. It grew into a global awareness campaign that shifted corporate cultures and legal standards worldwide. The listener walks away thinking
, which has contributed to a 40% reduction in drunk driving deaths since 1980. Reducing Stigma : In mental health, sharing lived experiences—such as for Primary Progressive Aphasia