The newest frontier is synthetic animal media. AI can now generate a photo-realistic video of a bear riding a skateboard without a single animal being involved. While this solves welfare issues, it creates a new problem: deception. If all animal content becomes fake, does it lose its emotional authenticity? The industry is still debating this.
Immersive media now allows users to "swim" with sharks or "walk" with elephants, providing an empathetic link that traditional screens cannot match.