The Logic Of Business Strategy Bruce Henderson Pdf

: Cash from Cows funds Stars and selected Question Marks. No unit is evaluated in isolation—balance is everything.

In his influential work, The Logic of Business Strategy Bruce Henderson the logic of business strategy bruce henderson pdf

“Strategy is a deliberate search for a plan of action that will develop a business’s competitive advantage and compound it.” For Henderson, strategy must be: : Cash from Cows funds Stars and selected Question Marks

: Low growth, low share; typically weak positions that should be divested. strategy must be: : Low growth