A high fat-to-flour ratio that ensures the center stays gooey and moist, even days after baking.
It sounds like you're referencing a specific guide or recipe called — likely a play on Brownie treats (possibly with a twist, given the "i" spelling). brownii treatz
In the age of digital everything, receiving a box of artisanal, hand-crafted brownies is a tactile and emotional experience. They are sturdier than cupcakes (making them perfect for shipping) and feel more indulgent than a standard cookie. A high fat-to-flour ratio that ensures the center