Creator Vince Gilligan used the phrase from his upbringing in Virginia, meaning to "raise hell" or cause a disturbance.
This has led studios to chase the "White Whale": creating a show with a high Breaking Bad Index . It is the holy grail of "churn reduction." If a streaming service owns a title with a high index, subscribers will sign up just to watch it for the first time, even a decade later. breaking bad index
Breaking Bad Index " isn't a single official document, but rather a reference to the —the colorful, tactile system the show's writers used to map out every "half-measure" and "knock" in the series. Creator Vince Gilligan used the phrase from his