: Regional languages—specifically Hindi, Tamil, Telugu, Kannada, and Bengali—account for nearly 50% of all OTT viewership, making vernacular-first strategies non-negotiable for growth.

Esports and live streaming (gaming) have merged with entertainment. Gamers like MortaL and Scout are legitimate pop culture icons. Indian popular media now treats a PUBG or Free Fire tournament with the same fervor as a cricket match, complete with commentary and fan merchandise.

of OTT platforms on traditional theaters.

If you only consume Hindi content, you are missing 70% of the market.