Move beyond simple price hikes and rediscover "craftsmanship and creativity" to win back younger and aspirational consumers.
The report clearly quantifies the 2024 “normalization.” It confirms a marked slowdown (2-4% growth at current rates vs. double-digits in 2023), driven by a US dip, a sluggish Chinese recovery, and European stagnation. It doesn’t sugarcoat the end of the post-COVID boom. bain luxury report 2024 pdf
As Bain’s partner in this study, Altagamma often hosts the official presentation decks. Move beyond simple price hikes and rediscover "craftsmanship
Elara wasn't a thief. She was a data archaeologist. driven by a US dip