: Encompasses channels that offer opportunities for play and enjoyment, such as social games (e.g., Candy Crush Saga ), music, and art.
Tuten & Solomon propose a dynamic model based on that drive engagement: : Encompasses channels that offer opportunities for play
It moves the conversation away from "viral tricks" and toward . By segmenting the chaotic world of social media into clean, actionable zones—Community, Publishing, Entertainment, and Commerce—and combining it with the A.M.P. framework (Audience, Medium, Purpose), the authors provide a blueprint that survives the death of any single app. framework (Audience, Medium, Purpose), the authors provide a
Focuses on relationships and multi-directional communication. Platforms like Facebook and Instagram are central here, facilitating interaction and conversation. : Involves using social media to assist in
: Involves using social media to assist in the buying and selling of products and services, including reviews, ratings, and social shopping sites like Groupon. 2. Strategic and Tactical Planning
: Centers on the dissemination of content through channels like blogs, media-sharing sites, and microsharing sites (e.g., Tumblr). Social Entertainment