: The public broadcaster RTBF lost its monopoly in French-speaking Belgium in 1991 with the introduction of national commercial radio.
First commercial general interest radio network in Wallonia. Series Finale End of the original production run. Sexuele voorlichting (Video 1991) : The public broadcaster RTBF lost its monopoly
Prior to 1991, sex education in Belgian schools was a patchwork. Catholic schools offered moral warnings; secular schools offered biology. AIDS was no longer a distant American news story. By 1990, Belgium had over 1,000 reported HIV cases. The fear was palpable, but the information was sterile. Sexuele voorlichting (Video 1991) Prior to 1991, sex
, the commercial channel that had shattered the public monopoly just two years prior. The screens were no longer just for "uplifting" Flemish identity; they were for game shows, action movies, and the birth of "infotainment". The Technology: The Teletext & Video Revolution The Immediate Image By 1990, Belgium had over 1,000 reported HIV cases
—the "hidden gem" of 1991 media. It was the precursor to the internet, providing the first instant "digital" voorlichting on weather, news, and sports scores. The Policy: "Television Without Frontiers" The backdrop of Lukas’s career is the 1989 Television Without Frontiers directive
| Area | Effect | |------|--------| | | Studies later showed increased condom purchase in Flanders in December 1991 (up 30% in some pharmacies). | | Media regulation | No fines or legal action. The Vlaamse Gemeenschap affirmed the program as legitimate public service. | | International attention | Dutch, German, and BBC journalists reported on “the Belgian sex education shock.” | | Legacy | The program is still cited as a gold standard of effective voorlichting . It paved the way for later shows like “De Seksbus” (1994) and “Open en Bloot” (2000s). |
Print media followed suit. 1991 saw the relaunch of the Flemish youth magazine “Gezond & Wel” (Healthy & Well). Previously a dry pamphlet from the Ministry of Health, it was rebranded as a glossy, full-color quarterly sold at newsstands for 50 francs (about €1.25 today).