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Modern Indian lifestyle isn't agnostic; it is spiritually fluid. Content exploring Puja rituals—lighting a diya (lamp), drawing rangoli (colored patterns) at the doorstep, or the specific geometry of a kolam in Tamil Nadu—offers high engagement. Viewers are hungry for the "why" behind the ritual, not just the "how." Why do we ring the bell? (To wake the gods and chase away negative energy). This is evergreen content. The keyword is growing at a rate of