No recent example better illustrates raw power of exclusive content. When Squid Game released in September 2021, it was a Korean-language drama with no Hollywood stars. Yet, because it was exclusively on Netflix and the platform’s algorithm pushed it to 142 million households, it became a global uniform. Kids in Indiana played "Red Light, Green Light" on playgrounds. Halloween costumes sold out. Netflix added 4.4 million subscribers that quarter—directly attributable to one exclusive show.
A decade ago, popular media was defined by what was "on." Today, it is defined by where it "lives." The explosion of streaming services has turned exclusivity into the ultimate competitive advantage. Why Exclusive Content Matters transfixedofficemsconductxxx1080phevcx26 exclusive
However, exclusivity exists on a spectrum: No recent example better illustrates raw power of