If you email daily with entertainment, insight, and value, they will look forward to your name in their inbox. If you email daily with "BUY THIS NOW," you are the telemarketer.
Storytelling Ain’t The Only Way To Write Emails - Ben Settle
Ben Settle is a prominent copywriter and marketing strategist known for his "contrarian" approach to email marketing. His flagship product, the newsletter, is a high-ticket, print-only monthly publication that teaches readers how to monetize email lists through personality-driven, infotainment-style copy.
: Understanding the specific pains and concerns of the target market is essential for creating content people actually want to read. Key Lessons from Early Issues (1–15)
Based on established content from early issues and Ben’s long-standing curriculum, here is what is typically covered in the formative stages of the subscription: Learning from Ben Settle's newsletters