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It was the day the "New Normal" for media consumption was officially codified.

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: December 24 was recognized as the birthday of media mogul Ryan Seacrest . It was the day the "New Normal" for

: Digital revenue was projected to reach a 60% share of total E&M revenue by the end of 2020, an acceleration caused by global lockdowns . YouTube Shorts, Reels, even Netflix’s previews now operate

: Scholarly work published around late 2020 highlights the "digital transformation of marketing." By this time, active internet users had reached 4.54 billion globally, forcing organizations to integrate social media as a critical component of their business strategy.

The E&M industry faced a historic disruption in 2020, with total revenue declining by roughly (approx. $4.2 billion) as traditional advertising and in-person events plummeted .