Meanwhile, on TikTok, Isla found a new outlet for her creativity, using the platform to share bite-sized clips showcasing her dancing, lip-syncing, and comedy skills. Her TikTok videos often featured catchy music, clever editing, and a dash of humor, which resonated with the platform's younger audience.

: Within a short period of her debut, her content amassed over 20.2 million views Platform Expansion : She maintains a significant presence on 57,000 followers and approximately 768,000 likes

Isla turning away from the camera, smiling slightly, as she picks up a worn copy of Joan Didion’s The Year of Magical Thinking .

The perfume sold out in 4 hours. Isla Summer didn't sell the product; she sold the fantasy of the product. This became the cornerstone of her career.