While "Zee Soyagam" was a notable special event showcasing the channel's stars in the past, Zee Telugu continues to lead the regional space with high-octane reality shows and dramas.
The combination of Zee Soyagam Telugu serials and Bollywood movies has created a unique "Pan-Indian" viewer. A typical viewer might watch a heavy Telugu family drama at 7:00 PM, followed by a dubbed Hindi movie at 9:00 PM. Over time, this viewer becomes bilingual in entertainment terms. While "Zee Soyagam" was a notable special event
This is where Zee differentiates itself from Star Maa and Gemini. While "Zee Soyagam" was a notable special event