Here is what makes the Banflixcom approach to Indian lifestyle stand out:

If Banflixcom can acquire proper licensing and formalize its distribution, it could become a major player in the sector. The hunger for "real India" content is insatiable. People are tired of seeing Mumbai high-rises and Swiss Alps in every other show. They want to see the chai ki tapri , the crowded local trains, the village fairs, and the honest struggles of the middle class.

Should I focus more on the or the social impact ?