A lead magnet is something of value that you offer to consumers in exchange for their email address or other contact information. This could be an ebook, a whitepaper, a webinar, or a discount code. Your lead magnet should be something that is relevant to your target audience and provides real value to them. Build an Email List
by Seth Godin (1999) is a marketing classic that advocates for building long-term customer relationships by obtaining explicit consent before sending promotional messages. Where to Read or Download Permission Marketing Seth Godin Pdf Free Download
The classic mistake is asking for too much permission too soon. Godin introduces the concept of "Frequency." If you ask for daily permission (e.g., a daily newsletter) before you have proven value, the consumer will revoke it. Start with monthly or weekly. Earn the right to increase frequency. A lead magnet is something of value that