To understand the phenomenon, we must first acknowledge the medium. A "clip" is typically a 30-second to 3-minute excerpt from a longer film, web series, or music video. In Marathi entertainment, platforms like Zee5, Amazon MiniTV, and Sony LIV have capitalized on this trend, releasing high-impact romantic moments from shows like Ani Kayahi Hawa , Majha Honeymoon , Lagnasandhyakal , or films like Timepass and Duniyadari .