: In 2026, tools like Sora and Runway have moved from experimental phases to mainstream production, enabling creators to generate complex scenes through simple prompts. Synthetic Celebrities : AI-generated influencers and virtual actors (e.g., Tilly Norwood
: VR and "spatial computing" (partnerships like NBA and Meta) are allowing fans to experience games from first-person player views or courtside seats virtually. Adaptive Content : In 2026, tools like Sora and Runway