The branding for SPBU Pertamina (Indonesian state-owned petrol stations) relies on a clean, professional typography system to maintain consistency across its thousands of locations. While the iconic logo uses a custom-designed typeface, the official corporate fonts used in branding materials and digital interfaces are widely accessible. 1. Primary Corporate Font: Open Sans According to Pertamina's brand assets
Generally, in Indonesia, as well as globally, gasoline stations and companies like Pertamina might use a variety of fonts for their signage and branding. The choice of font can depend on the brand's identity, the desired impression (e.g., modern, traditional, friendly), and readability considerations. Font Spbu Pertamina
: This is the specific typeface used for the "Pertamina" wordmark in the official company logo. It is a modern sans-serif that emphasizes reliability and a forward-looking attitude. Primary Corporate Font: Open Sans According to Pertamina's
: According to brand asset repositories, Open Sans is frequently used as a supporting font for Pertamina's broader brand communications and digital presence. It is a modern sans-serif that emphasizes reliability
As he researched, Rudi discovered that the font had been designed by a team of artists and engineers who had infused it with a unique energy. They had believed that the font would not only represent the Pertamina brand but also bring good luck to those who used it.
The story went that a young designer, named Rudi, had stumbled upon an old computer font in a dusty archive room of Pertamina's headquarters. The font, designed in the 1990s, had been created for use on SPBU Pertamina's signage and marketing materials. Rudi, being a curious and creative soul, decided to dig deeper into the font's history.