And every time someone asked what "VIP" stood for, she’d point to Leo’s card and say:
points through their workouts, which can be redeemed for further exclusive rewards. 3. Critical Perspectives and Brand Identity
While "VIP" refers to an event-specific status, Les Mills also uses the term (Most Valuable Participants) in a corporate context. According to a Les Mills industry report , MVPs are "super-members" who visit clubs 65% more often and generate 27% more lifetime value for gyms than typical members.
Les Mills often offers a 14-day VIP trial for Standard users. Use this trial strategically. Do not just watch old videos during the trial. Force yourself to:
Standard LMOD has community challenges (e.g., "30 minutes of Combat in March"). VIP gets and challenge-exclusive badges that don't exist in the standard pool.
includes personalized workout dashboards, progress tracking, and specialized challenges/bootcamps. Les Mills VIP vs. Base Membership Base Membership Premium (VIP Tier) Monthly Cost Workout Count ~17 programs (limited) 2,000+ workouts Core Programs Excludes BODYPUMP & Cycle Includes all major programs App Features No downloads or history Full tracking & offline mode Ideal For Occasional home movers Daily enthusiasts & equipment owners How to Join the "VIP" Circle LES MILLS+ Home Workout App | Online Fitness Training