To understand Indian culture and lifestyle is to witness a beautiful contradiction. It is the hum of a high-tech startup in Bangalore and the ringing of ancient temple bells in Varanasi. It is a woman in a silk saree swiping a credit card at a luxury mall, and a family sharing a simple meal of rice and dal on a banana leaf.
Critics point to a "comparison culture" that fuels overspending and mental health challenges among youth. There are also concerns that traditional values are being commercialized or "diluted" for virality. Social media influence on Indian cultural values desifakes alternatives link